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The Most Interesting Man campaign was created to move beyond conventional Mexican imagery. And that's how I arm-wrestled Fidel Castro." With nothing to lose, he based his character on Fernando Lamas, an old sailing buddy. "Jonathan not only looked the part but had a specific bravado that came across beautifully on camera," Dan Fried, a former producer at Euro RSCG, said in an email. Goldsmith, as it turns out, shares traits with The Most Interesting Man.

The brand cast a wide net for its lead, searching for a mature, experienced actor who wasn't too recognizable. Goldsmith into the audition.) "All I knew was they were looking for actors that had improvisation [skills]," said Mr. For years he lived on a sailboat docked off the California coast.

He wore a green windbreaker and an earring he'd bought at a drugstore for . Goldsmith commands the room once he starts talking, full of same charm and charisma as the character he plays.

He first got into acting after being "asked to leave" New York University, where he partied too much and had a fling with one of his professors, he said.

Finding love is a challenging quest even in your home country.Goldsmith and the Dos Equis team to talk about their success while getting a behind-the-scenes look at the production of new spots that will roll out this month. 2.7% average growth for the top 10 imports, according to Beer Marketer's Insights.With a few new wrinkles that include exposing The Most Interesting Man's "dark side," the commercials seek to maintain momentum for Dos Equis, which gained 15.4% in U. The breakthrough has provided a much-needed star brand to complement Dos Equis importer Heineken USA's flagship Heineken lager, whose shipments are down 20.5% since 2006, according to Beer Marketer's.The logic was that the target of young men would not "see him as a threat or as a reminder of accomplishments they hadn't achieved yet," Mr. I first met him at the office of Dos Equis' production company, Radical Media, where Mr.Goldsmith had arrived for a wardrobe test with a gym bag and his third wife, Barbara.He says he once saved a girl from drowning and rescued a man caught in a snowstorm on Mount Whitney.

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