So he sent a letter to You Now, which put him on its partner program, allowing him to earn money when his fans left digital tips and gifts. Cashier broadcast has several hundred people following live at any time.
“At first, it got to be enough so I could cover my phone bill.
Often you see streamers squinting to make out a username, trying to reply in real time to the flood of compliments and questions.
"It’s all about the addiction to real time feedback and the nodes in the brain that it triggers," Sideman tells me.
"I was running a media technology agency for a while and trying to shove this down the throat of every client, but nobody wanted it," Sideman says.
"It is a holy grail." In the 1990s Sideman studied art and technology in New York.
He was part of a group that believed everyone would soon be the star of their own reality television series, all broadcast on the web.
Users can give digital gifts, essentially sticks, like hearts, fistbumps, or beers.
These cost coins, which you earn from spending time interacting on You Now.
The company won’t share what the revenue split is between streamers and You Now, saying only that broadcasters in the partner program get "the lion’s share" of their tips.